Hi, I’m Loretta

I am currently a Principal UX Designer based in Seattle, Washington. I graduated with a Bachelor of Design (Visual Communication) Honors from Monash University in Melbourne, Australia. The last 12 years, I have worked in UX across both consumer and enterprise, gaining a broad range of experience in different environments.

In my current role at Zillow, I focus on the supply side, designing user experiences to increase the number of multi-family rental properties on the platform. This includes integrating property analytics and market insights to support better decision-making for property owners and managers.

In my previous role at Oracle, my primary focus is on visionary projects with a horizon of 3-10 years, particularly within the domains of Enterprise Performance Management and Supply Chain Management products. The metric for my success is closely tied to customer perception, a parameter that strongly aligns with the evaluation criteria of the Gartner Magic Quadrant – a renowned tool organizations employ to compare potential vendors, and Oracle holds a prominent position as leader within this framework.

During my time at Amazon, I had the opportunity to work extensively on the end-to-end user experience for Amazon devices, including Echo Show, Echo Spot, and FireTV. I collaborated closely with cross-functional teams, including designers, engineers, content providers, and user researchers. My responsibilities spanned the entire spectrum of the product lifecycle, from initial conceptualization to execution and on-going enhancement.

Furthermore, I played a pivotal role in the analysis of user feedback and data insights, which enabled the identification of pain points and areas of improvement across these devices. The valuable insights I learned about user behavior and preferences, empowered me to make data-driven design decisions aimed at enhancing the overall experience. 

I am an expert in Figma and the Adobe Creative Suite. When I’m not designing, I’ll be outdoors taking photos of landscapes or kayaking on a local lake.

Areas of Expertise

Product Design/UX
Visual Design
Design Systems
Multi-modal
Voice design
Consumer
Enterprise
AI/ML integration

Patents

  • Dynamic user interface mode selection based on physical activity detection (US 20220091681)

  • Interactive representation of a route for product transportation (US 20210081893)

  • Machine learning systems for managing inventory (US 20210334682)

  • Updating a database using values from an inbound message in response to a previous outbound message (US 20210081393)

  • Generating and executing a fulfillment plan (US 20210081865)

  • Using a machine learning model to determine acceptability of remedial actions for supply plan deviations (US 20210081840)